Usage of color palette in communication is a very old practice. Humans have been conditioned to not just see colors but feel them too. That is where the phrases like “I see red” or “Monday blues” or “Let’s paint the town red” must have originated. We think colours, we feel them and we connect with...Read More

Video editing is like telling a story but in a very dramatic way. This exaggeration is what creates an impact on viewers. Combine this exaggeration with amazing music, audio and graphics effects and you have a sure-shot way of winning your viewer’s heart. Let us try to understand this with an example. In the real...Read More

In marketing, a logo is often defined as a graphic design that a company uses as an identification symbol for a product or a brand. It is almost a substitute for a company name. A logo is what sets your company apart from others. It gives your company an identity and enables brand recognition. A...Read More

Graphic designers often goof-up with designing jargons. Similar sounding words may mean completely different things. So it is advisable to use the right words to describe a particular design element correctly. why it is so necessary to use the right words at the right place is because: It does not look professional. A graphic design...Read More

Graphic design service is a creative field. So we thought there can be no better way to get today’s inspiration from anyone but the legendary artist himself – Pablo Picasso. He once said, “Learn the rules like a pro so that you can break them like an artist”. So here we are with the six...Read More