Many experts believe that video editing is nothing but an art of storytelling. A story is made up of touching emotions, a central message, interesting characters and a climax or conclusion. To be able to portray these in the form of a film or a video may sound easy. But to make the video impactful...Read More

The benefits of animation and videos can hardly be debated. The social media is flooded with video content and the consumption of this dynamic medium of communication is on a steep rise. And why not? After all studies suggest that animation helps to create an emotion of nostalgia which is amongst the most powerful emotion...Read More

Engaging the customers with relevant content is becoming difficult with each passing day. Marketers are running out of ideas to attract potential clients. However, videos are emerging to be very effective in bringing the most relevant and engaging content to the customers. Social media platform like Facebook alone sees around 8 billion video views on...Read More

Companies and enterprises make videos of their products, the journey of their business or a new service they have started. The reason for the rise in demand for videos is simple – people want to watch more videos today than read a message. Videos are extremely popular on social media, websites or blogs. While you...Read More

Videos are becoming the fastest-growing communication format. Marketers are cashing on this trend and we have seen a spike in the usage and viewership of many online video platforms including YouTube. Numbers suggest, there are 1.9 billion users on YouTube. There is surely no dearth of interesting video content on the internet. This is a...Read More

Video editing is like telling a story but in a very dramatic way. This exaggeration is what creates an impact on viewers. Combine this exaggeration with amazing music, audio and graphics effects and you have a sure-shot way of winning your viewer’s heart. Let us try to understand this with an example. In the real...Read More